India’s premium three-row SUV segment has a fresh rivalry. Mahindra’s new XUV 7XO goes head-to-head with the well-established Tata Safari, giving buyers two distinct approaches to space, comfort and performance. While both are positioned as premium family SUVs, the experience they offer differs in important ways.
Here’s a clear, buyer-focused comparison to help you decide which one fits your needs better.
Size, Stance and Road Presence
Both SUVs are large and imposing, clearly positioned above compact 7-seaters.
The XUV 7XO is slightly longer, which helps with cabin space distribution. The Safari, on the other hand, is taller and wider, giving it a more upright and traditional SUV stance. The wheelbase is marginally longer on the XUV 7XO, which can benefit second-row legroom.
Takeaway:
Safari feels more rugged and traditional in stance, while XUV 7XO looks more modern and stretched.
Engines and Driving Experience
This is where the philosophies begin to differ.
The XUV 7XO offers more powerful petrol and diesel engine options and also brings all-wheel-drive availability, a rare feature in this segment. The Safari sticks to front-wheel drive, with tuning focused more on comfort and relaxed driving.
Takeaway:
If you value stronger performance, highway confidence and occasional off-road capability, the XUV 7XO has the edge. Safari prioritises smooth, predictable driving.
Interior Design and Technology
Cabin experience is a major decision factor in premium SUVs.
The XUV 7XO leans heavily towards a tech-forward design, featuring a wide digital layout and modern connected features. The Safari focuses more on comfort and practicality, with a conventional dashboard layout that is easy to adapt to. Both SUVs offer premium materials, large infotainment screens and advanced convenience features in higher trims.
Takeaway:
XUV 7XO feels futuristic and tech-rich, while Safari feels familiar and comfort-oriented.
Seating Comfort and Practicality
As three-row SUVs, real-world usability matters more than spec sheets.
Second-row comfort is strong in both SUVs. The Safari benefits from its taller roofline, which helps third-row headroom. The XUV 7XO’s longer wheelbase helps balance space between the second and third rows.
Takeaway:
Safari may feel slightly better for frequent third-row use, while XUV 7XO suits mixed family and luggage needs.
Brand Image and Ownership Appeal
Mahindra positions the XUV 7XO as a modern, performance-focused flagship SUV packed with technology. The Tata Safari carries strong brand recall and emotional value, especially among buyers upgrading from older Safari models.
Takeaway:
Safari appeals to buyers who value familiarity and legacy. XUV 7XO attracts those looking for something fresh and feature-packed.
Final Buyer Verdict
- Choose the Mahindra XUV 7XO if you want stronger engines, modern technology, optional AWD and a more dynamic driving feel
- Choose the Tata Safari if comfort, upright seating, proven road presence and a traditional SUV character matter more to you
Both are solid premium 7-seat SUVs. The right choice depends on whether performance and technology or comfort and familiarity take priority.
