Samarth E-Mobility’s new electric motorcycle brand, Avore Electric, launches its first product in India tomorrow, July 28. The Ahmedabad-based company confirmed the date after unveiling the Avore brand back on June 2, and the run-up has included a steady trickle of teasers rather than a full specs dump, so here’s what’s actually locked in versus what’s still an educated guess.
The company behind it
Avore Electric isn’t a badge-engineered import or a rebadge of someone else’s EV platform. It comes from Samarth E-Mobility, which says it’s spent three years building an in-house technology stack covering the battery management system, the motor, the motor controller, and even the onboard fast charger. The company claims over 110 IP filings, which is a fairly aggressive number for a debut brand and suggests they’re not just assembling off-the-shelf components. Whether that engineering depth translates into a genuinely reliable ownership experience is something only real-world usage will answer, not a launch-day presentation.
The target segment is 125cc-200cc motorcycles, the space currently dominated by petrol commuters and lifestyle bikes. That’s a deliberate choice. Most electric two-wheeler brands in India have gone after the scooter buyer. Avore is chasing the motorcycle buyer instead, going up against names like Oben Rorr Evo, Revolt RV400, and Tork Kratos R rather than the usual scooter crowd.
What’s confirmed on the powertrain
The company has confirmed a 5 kWh battery pack paired with a 10.5 kW electric motor, which works out to roughly 14.2 PS, broadly in line with what a 150cc petrol motorcycle puts out. The motor is also reportedly rare-earth-free, and the battery carries an IP67 rating, so dust and water resistance shouldn’t be a concern for daily use, including monsoon riding.
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Range hasn’t been officially stated. Based on the battery size, riders can reasonably expect something in the 120 km ballpark, but treat that as an estimate until Avore puts out a certified figure at the launch event.
Design and hardware
Teaser images point to a sporty naked motorcycle rather than a commuter-styled EV. There’s a sharp LED headlamp up front, T-shaped LED tail lamps at the back, and what looks like a split seat with a large digital instrument cluster. Suspension duties are expected to go to a telescopic fork at the front and a monoshock at the rear, a familiar setup for anyone coming from a petrol motorcycle. Braking is likely to be handled by disc brakes at both ends, with single-channel ABS. Wheels are expected to be 17-inch alloys front and rear.
None of this is unusual hardware for the segment. What stands out is the packaging around it: AI-based functions and connected features are expected to be part of the pitch, building on the “Intelligence Beyond Motion” positioning the brand used at its June unveiling.
Pricing: the real unknown
Avore hasn’t announced a price yet, and that’s the one number that will decide whether this bike actually gets traction. A new brand with no dealer network history and no resale track record needs to be priced aggressively to pull buyers away from established names. Market estimates have floated figures around ₹1.5 lakh, but these are unofficial projections, not company guidance, so don’t lock in a number until it’s announced tomorrow.
What to watch at launch
Three things will matter more than the spec sheet itself: the certified range figure, the actual on-road price, and the initial delivery timeline. A motorcycle with strong numbers on paper still needs bookings to open and units to actually reach dealerships before it means anything for a buyer weighing it against a Revolt RV400 or an Oben Rorr Evo. TechyTrends will have the full breakdown once Avore takes the wraps off tomorrow.
