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TVS Overtakes Yamaha to Become 3rd Largest 2W Maker

Mohammed Abdul Majid

March 4, 2026

TVS Motor Company has overtaken Yamaha to become the world’s third-largest two-wheeler manufacturer by sales volume. The milestone highlights the rapid expansion of the Indian manufacturer in both domestic and international markets. The development also reflects the increasing global influence of Indian two-wheeler makers as demand for affordable motorcycles and scooters continues to grow across emerging economies.

The company now ranks behind Honda and Hero MotoCorp in global two-wheeler sales. Moving ahead of Yamaha represents a major achievement for TVS, which has steadily expanded its production scale, product portfolio and export presence over the past decade.

Strong Global Sales Growth

The shift in rankings follows a strong performance from TVS Motor in recent years. The manufacturer recorded global two-wheeler sales of around 5.6 million units, surpassing Yamaha’s total volumes.

This growth has been driven by strong demand across multiple segments, including commuter motorcycles, scooters and premium performance models. The company has consistently increased production capacity while introducing new products aimed at different global markets.

Higher sales volumes across India and overseas markets have helped TVS steadily climb global rankings in the two-wheeler industry.

Exports Driving Expansion

Exports have played a key role in TVS Motor’s rise to the third position globally. The company has expanded its presence across regions such as Africa, Southeast Asia and Latin America.

Motorcycles designed for durability and affordability have gained strong traction in these markets. The company’s HLX motorcycle range, for example, has become particularly popular in several African countries where motorcycles serve as an essential mode of transportation.

A large share of TVS Motor’s total production is now exported outside India, contributing significantly to the company’s overall sales growth.

Wide Product Portfolio

TVS Motor’s diversified product lineup has also supported its expansion. The company offers a broad range of motorcycles and scooters across multiple price segments.

Popular models such as the Jupiter scooter, NTorq 125 and Apache performance motorcycle series continue to contribute significantly to sales volumes. These models have built strong brand recognition in both domestic and export markets.

The manufacturer has also expanded its presence in the electric mobility segment through the iQube electric scooter, which has become one of the prominent electric two-wheelers in the Indian market.

At the premium end of the portfolio, TVS continues to strengthen its Apache lineup while developing new motorcycles through the Norton Motorcycles brand, which it acquired in 2020.

Strategic Growth and Market Focus

Industry observers attribute TVS Motor’s growth to its long-term focus on product development, global expansion and efficient manufacturing. The company has invested heavily in research, technology and international distribution networks.

This strategy has allowed the manufacturer to compete effectively with established global brands while maintaining strong growth in emerging markets.

The company has also focused on building a balanced portfolio that includes commuter motorcycles, premium performance models and electric vehicles.

Rising Influence of Indian Manufacturers

TVS Motor’s rise to become the world’s third-largest two-wheeler manufacturer reflects a broader trend within the global motorcycle industry. Indian manufacturers have gained increasing prominence due to their ability to produce cost-efficient, reliable motorcycles that cater to high-volume markets.

With continued growth in exports, expanding product development and rising global demand for two-wheelers, TVS Motor appears well positioned to maintain its strong momentum in the global market.

The achievement marks an important milestone for the company and highlights the growing role of India as a major hub for global two-wheeler manufacturing.

Written by Mohammed Abdul Majid

A versatile automotive strategist and Digital Marketer at Al-Futtaim, he combines deep industry expertise with modern digital growth strategies to drive innovation, market expansion, and sustainable mobility in the automotive niche.

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