Hyundai Motor India has announced a new round of consumer benefits for January 2026, offering savings of up to ₹1.69 lakh on select passenger vehicles sold in the Indian market. The official announcement was made on January 5, 2026, and the scheme is aimed at attracting buyers early in the year, a period that often sees cautious purchasing behaviour following year-end price revisions.
The announcement is important for prospective buyers as it provides an opportunity to reduce overall ownership costs at a time when car prices have generally moved upward due to rising input expenses and regulatory compliance costs. By combining tax-related reductions with additional incentives, Hyundai has positioned its January scheme as a strong value proposition for customers planning near-term purchases.
GST Benefit Breakdown (Indicative)
| Hyundai Model | Approx. GST Benefit (₹) | Total Combined Benefit (₹) |
|---|---|---|
| Hyundai Exter | Up to 89,209 | Up to 1,69,000 |
| Hyundai i20 | Up to 98,053 | Up to 1,63,000 |
| Hyundai Grand i10 Nios | Up to 73,808 | Up to 1,43,000 |
| Hyundai Aura | Up to 56,465 | Up to 1,06,000 |
| Hyundai Verna | Up to 70,640 | Up to 1,30,000 |
| Hyundai Alcazar | Up to 60,376 | Up to 1,10,000 |
Exter Leads With the Highest January Benefits
The Hyundai Exter emerges as the biggest beneficiary under the January offer, with total benefits reaching up to ₹1.69 lakh, depending on the variant and availability at dealerships. The compact SUV has established itself as a popular choice among urban and semi-urban buyers, and the current incentives further enhance its appeal in a highly competitive segment.
Hyundai has indicated that the Exter’s benefit structure includes GST-linked reductions along with additional incentives offered at the retail level. The combined value of these components makes it the most aggressive offer within Hyundai’s current portfolio for January.
i20 and Grand i10 Nios Strengthen Hatchback Appeal
The premium hatchback i20 is also included in the January benefits, with savings going up to ₹1.63 lakh. This move is expected to strengthen Hyundai’s position in the premium hatchback space, where buyers often weigh pricing, features, and brand value before making a decision.
Similarly, the Grand i10 Nios receives notable benefits under the scheme, helping Hyundai maintain its competitiveness in the entry-level hatchback segment. With urban buyers increasingly sensitive to upfront costs, the January offers could play a key role in influencing purchase timing.
Wider Portfolio Coverage With Regional Limitations
Beyond hatchbacks and compact SUVs, Hyundai’s January scheme extends to several other models across its passenger vehicle lineup. The exact benefit amount varies depending on the model, variant, and dealership stock, reflecting differences in inventory levels across regions.
Hyundai has clarified that the offers are available for a limited period and are subject to stock availability. The company has also confirmed that the scheme does not apply to certain high-demand models and is not valid in specific regions, including Tamil Nadu.
January Scheme Targets Early-Year Buying Decisions
The January offer is positioned as a short-term opportunity for buyers who prefer to make purchases at the start of the year. With benefits tied to available 2025-manufactured inventory, Hyundai expects the scheme to encourage showroom visits and booking enquiries during the month.
The move aligns with broader industry trends, where manufacturers use targeted incentives to maintain retail momentum while managing inventory levels. Buyers are advised to verify exact benefits, variant eligibility, and final on-road pricing with authorised dealerships before proceeding with bookings.
