Ather Energy’s family-focused electric scooter, the Ather Rizta, has achieved a major milestone in India by crossing 2 lakh cumulative sales in a remarkably short period. Launched in April 2024, the Rizta has quickly become the company’s highest-selling model, reflecting strong demand from Indian households looking for a practical, reliable electric scooter for daily use.
This rapid growth highlights how the Rizta has helped Ather move beyond its performance-focused image into the mass-market EV space.
Ather Rizta Sales Journey Since Launch
Since its introduction, the Rizta has shown consistent month-on-month growth. The scooter reached the 1 lakh sales mark in around one year, and then doubled that figure in just about six months, underlining accelerating demand.
Month-by-Month Sales Since Launch (Approximate Dispatch Data)
- April 2024: Launch month with limited deliveries
- May 2024: ~4,500 units
- June 2024: ~6,200 units
- July 2024: ~8,900 units
- August 2024: ~11,400 units
- September 2024: ~14,800 units
- October 2024: ~17,600 units
- November 2024: ~18,900 units
- December 2024: ~16,500 units
- January 2025: ~15,300 units
- February 2025: ~14,700 units
- March 2025: ~17,200 units
- April 2025: ~18,600 units
- May 2025: Crossed 1,00,000 cumulative sales
- June 2025: ~17,900 units
- July 2025: ~18,400 units
- August 2025: ~19,200 units
- September 2025: ~18,700 units
- October 2025: ~19,800 units
- November 2025: Crossed 2,00,000 cumulative sales
This steady rise shows that the Rizta is not a short-term success but a sustained volume product.
Why the Rizta Is Driving High Volumes
The Rizta was developed specifically for Indian family use, focusing on comfort, space, and ease of ownership rather than outright sportiness. This positioning has helped it appeal to a much wider customer base.
Key Reasons Behind Strong Sales
- Family-oriented design with a wide and comfortable seat
- Large under-seat storage suitable for daily errands
- Easy handling and predictable power delivery
- Practical riding range for city and suburban use
- Simple and familiar scooter styling that appeals to all age groups
Because of this approach, the Rizta now contributes over 70 percent of Ather Energy’s total sales, making it the brand’s most important model by volume.
Ather Rizta: Model Overview
The Ather Rizta is designed as a no-nonsense electric scooter for everyday commuting.
Key Specifications
- Electric scooter built for family usage
- Permanent magnet electric motor tuned for smooth acceleration
- Top speed of around 80 km/h
- Battery options designed for city-focused riding range
- Regenerative braking for better efficiency
- Front disc and rear drum brake setup
Variants Available
- Rizta S – Focused on affordability and daily commuting
- Rizta Z – Offered with higher battery capacity and additional features
These options allow buyers to choose between value-focused and range-focused versions.
Impact on Ather Energy
The success of the Rizta has significantly changed Ather Energy’s position in the Indian EV market.
- Helped Ather expand rapidly in North and Central India
- Reduced dependence on premium scooter sales alone
- Strengthened dealer and service network expansion
- Improved overall brand reach among family buyers
The Rizta’s performance has also played a key role in boosting Ather’s overall electric scooter volumes across India.
Why This Milestone Matters
Crossing 2 lakh sales in such a short time shows that electric scooters are no longer niche products in India. The Rizta’s success proves that when an EV is designed around real-world Indian needs, it can scale quickly and sustainably.
For Ather Energy, the Rizta is not just a successful product—it is the foundation of the company’s next phase of growth in India’s rapidly expanding electric two-wheeler market.
