Volkswagen is preparing to strengthen its SUV portfolio in India with the launch of a new large three-row SUV, aimed directly at the popular Toyota Fortuner segment. The upcoming model is expected to be introduced as the Volkswagen Tayron, a nameplate already on sale in global markets.
The move signals Volkswagen’s intent to expand beyond mid-size SUVs and establish a presence in the highly competitive full-size SUV category, which continues to see strong demand in India.
Positioned Above Tiguan in Volkswagen Line-up
The Volkswagen Tayron will sit above the Tiguan in the brand’s Indian line-up and will be positioned as a premium, three-row SUV. Internationally, the Tayron is known for its larger dimensions, offering more cabin space and a stronger road presence compared to the Tiguan.
This positioning puts it in direct competition with established body-on-frame SUVs such as the Toyota Fortuner, which dominates the segment.
Platform, Design and Interior Highlights
Globally, the Tayron is based on Volkswagen’s modern MQB platform and follows the brand’s latest design language. Expected highlights include:
- A bold and upright SUV stance
- LED lighting elements with a wide grille design
- Large alloy wheels and muscular proportions
Inside, the SUV is likely to feature:
- A large touchscreen infotainment system
- Fully digital instrument cluster
- Premium materials and a tech-focused dashboard layout
These features are expected to give the Tayron a more car-like and refined interior feel, differentiating it from traditional ladder-frame rivals.
Powertrain Expectations for India
While Volkswagen has not officially confirmed powertrain details for the Indian market, global versions of the Tayron are offered with turbo-petrol and diesel engine options. For India, the focus is likely to be on engines that balance performance with efficiency, potentially paired with automatic transmissions.
An all-wheel-drive setup may also be offered, depending on variant positioning.
Expected Launch Timeline
Based on current indications, Volkswagen is likely to introduce the Tayron in India around late 2025 or early 2026. The SUV is expected to be brought in as a locally assembled (CKD) model, which could help Volkswagen price it more competitively in the premium SUV space.
Market Strategy and Competition
The launch of a Fortuner-rival SUV aligns with Volkswagen’s broader strategy to increase its footprint in India’s high-value SUV segments. With buyers increasingly moving towards larger and more premium vehicles, the Tayron could help Volkswagen attract customers looking for an alternative to established Japanese brands.
Key rivals are expected to include:
- Toyota Fortuner
- Skoda Kodiaq
- Other premium three-row SUVs in the ₹40 lakh-plus segment
What This Means for Indian Buyers
If launched with competitive pricing and a strong feature list, the Volkswagen Tayron could offer Indian buyers:
- A new European alternative in the full-size SUV space
- A more premium and tech-focused cabin experience
- Strong brand-backed engineering and safety credentials
More details regarding specifications, pricing, and variants are expected closer to the official launch.
