New Delhi, 2 January 2026 — Maruti Suzuki India Ltd has rebalanced its production strategy to prioritise entry-level small cars such as the Alto and S-Presso, responding to a noticeable improvement in demand for affordable vehicles in recent weeks. The company confirmed that output planning is being adjusted in favour of small cars, even if it temporarily limits production of some larger models.
Company executives said the shift reflects current market signals, where cost-conscious buyers and first-time car owners are returning to the small-car segment. Dealer dispatches for mini cars rose sharply in December, contributing to a strong month for domestic sales overall. The improved performance comes after a prolonged period in which customers had increasingly favoured SUVs and higher-priced vehicles.
Maruti Suzuki stated that its manufacturing capacity is finite, making prioritisation essential. Increasing production of small cars requires balancing volumes across segments, particularly when demand rises suddenly. The company operates multiple manufacturing facilities across India and continuously reallocates capacity based on booking trends and retail feedback.
Industry observers link the renewed interest in small cars to lower ownership costs and improved price attractiveness following recent tax and cost adjustments. For many urban and semi-urban buyers, entry-level hatchbacks remain the most accessible option for personal mobility, especially amid rising living expenses.
Despite the recent uptick, the small-car segment still faces structural challenges. Over the past few years, customer preference had steadily shifted toward compact SUVs, reducing the share of mini cars in overall passenger vehicle sales. Maruti Suzuki’s decision signals confidence that affordability-focused products can regain relevance if pricing and availability are aligned with buyer expectations.
The company also indicated that booking pipelines for models like the Alto and S-Presso have strengthened, with waiting periods extending in some markets. This has prompted a short-term production push to ensure faster deliveries and prevent loss of potential customers to rival brands.
Going forward, Maruti Suzuki is expected to continue closely monitoring demand patterns before making longer-term capacity or product-mix changes. While SUVs remain an important growth driver, the renewed focus on small cars highlights the company’s intent to defend its traditional stronghold in the entry-level segment as market conditions evolve.
