Maruti Suzuki India plans to expand its premium retail footprint by increasing its Nexa Studio network to as many as 700 outlets by the end of FY31. The expansion is aimed at strengthening the company’s presence in smaller towns and emerging markets, where demand for premium passenger vehicles is steadily rising.
The company recently inaugurated its 200th Nexa Studio outlet in Kharkhoda, Haryana, marking a significant milestone for the compact retail format. Nexa Studio is designed as a smaller-format premium showroom that brings the Nexa experience to locations where establishing a full-scale dealership may not be commercially viable.
Unlike conventional large showrooms, Nexa Studio outlets operate with a compact layout while offering integrated sales and service support. This model enables Maruti Suzuki to deepen its reach in Tier-II, Tier-III and rural markets without incurring the higher costs associated with larger infrastructure investments.
Currently, Nexa Studio outlets contribute roughly 8–10 percent of overall Nexa channel sales. The company expects this share to rise significantly over the coming years, potentially reaching 25–30 percent by FY31 as the network scales up toward its 600–700 outlet target.
The broader Nexa network plays a critical role in Maruti Suzuki’s premium vehicle strategy. Nexa accounts for nearly 40 percent of the company’s domestic passenger vehicle sales, offering models positioned above its mass-market Arena lineup. Strengthening Nexa Studio penetration in smaller towns is therefore central to maintaining growth in premium hatchbacks, compact SUVs, and multi-purpose vehicles.
The move reflects a structural shift in India’s passenger vehicle market. Premiumisation is no longer limited to metropolitan regions. Customers in smaller towns are increasingly seeking vehicles with advanced features, improved safety equipment, and enhanced design elements. By bringing premium retail experiences closer to these buyers, Maruti Suzuki aims to capture aspirational demand that is expanding beyond major urban centres.
In addition, the company is preparing its Nexa retail network to support future mobility transitions. Select Nexa Studio outlets are being equipped with EV charging infrastructure to align with the company’s electric vehicle roadmap. This ensures that the network remains adaptable as electrification gradually expands into non-metro markets.
The expansion strategy also reflects the importance of accessibility and customer convenience in influencing purchase decisions. By shortening travel distances for sales and service access, Nexa Studio outlets help improve ownership experience in geographically dispersed regions.
With plans to nearly triple its Nexa Studio footprint over the next several years, Maruti Suzuki is positioning its premium channel for sustained long-term growth. The focus on smaller towns indicates that future gains in the passenger vehicle market are expected to come not only from urban demand but increasingly from India’s broader hinterland.
As competition intensifies in the premium segment, expanding retail accessibility will be a key factor in determining market share and brand strength. Maruti Suzuki’s Nexa Studio roadmap signals its intent to consolidate leadership while adapting to evolving consumer trends across India.
